It all started with a New Year’s goal: “I’m going to make my own shirt” and that led me on a journey to figure out how to design and manufacture an American-made shirt of the utmost quality. I quickly learned that anyone who’s willing to invest the time and a little bit of cash can get a shirt designed and made in America. Not long after, I also learned that if this were to have any amount of success, the Brand would need to have a purpose and connects with people. I then set out on the journey to build a Brand and began to question my motives for pursuing this goal. Was it simply to prove that I could do whatever I made a commitment to? Was it to become successful and make some extra cash? Without too much pondering, I knew it was a little bit true for both. Still though, I asked myself hard questions why this was important and if others would find value with what I was trying to create. And so, the journey began for a deeper understanding of Salt of the Earth, and its purpose.
Salt of the Earth is an aphorism spoken of people having good character. The pursuit of character is a journey and something that is never ‘finished’. Sincere leadership development as well as the practice of honing a craft and using thoughtfully designed heirloom quality tools are deep-rooted passions of mine. I’ve learned that each of these enables the other and by studying one, you build the other. Being a successful leader requires a consistent devotion to your work and the people you lead, and by disconnecting to reflect and re-energize, honing a craft you’re passionate about is rewarding and reviving. Designing, building, and creating with the use of finely crafted tools and equipment entices this passion. At Salt of the Earth, Character and Craftsmanship are the core of what we are.
Josh Perry
Salt of the Earth